SALESFORCE CERTIFICATIONS MARKETING-CLOUD-DEVELOPERSalesforce Certified Marketing Cloud Developer - Practice Questions - Post 21
1. A developer is creating a custom preference center and wants to log unsubscribe events from the CloudPage. Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?
Page: Page 16
Option A: SubscriberKey and JobID
Option B: SubscriberID and BatchID
Option C: EmailAddress and JobID
Option D: SubscriberKey and BatchID
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
2. A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email. Which two steps should be performed to achieve this objective? Choose 2
Page: Page 16
Option A: Request the Impression Tracking feature be enabled on the account
Option B: Include the functions BeginImpressionRegion and EndImpressionRegion
Option C: Configure dynamic content block in Content Builder
Option D: Add a unique identifier in the HTML tags within the generated content
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
3. A developer wants to personalize a welcome email with the recipient's first name from the Customers data extension, which is different from the targeted sending data extension named NewSubscribers. Both data extensions contain the unique identifier in a field named CustomerKey. Which AMPscript Syntax would populate the first name personalization as requested?
Page: Page 16
Option A: %%=Lookup('Customers', 'FirstName', 'ContactID', CustomerKey)=%%
Option B: %%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%
Option C: %%=Lookup('Customers','FirstName','CustomerKey', 'CustomerKey')=%%
Option D: %%=Lookup('NewSubscribers','FirstName','ContactID',CustomerKey)=%%
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
4. A developer identified a use case where a triggered send of an email is needed. The developer already successfully set up authentication with a Client ID and Client Secret has used them in several REST calls. When the REST call is made, a "401 Unauthorized" error is returned. What is the first thing the developer should check?
Page: Page 16
Option A: The send permissions have been granted for the Client ID and Client Secret within Installed Packages.
Option B: The email interaction has been started
Option C: The automation permissions have been granted for the Client ID and Client Secret within Installed Packages.
Option D: The email interaction has been published.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
5. A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links. Which SQL statement would produce the desired results?
Page: Page 17
Image for Option A: 
Image for Option B: 
Image for Option C: 
Image for Option D: 
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
6.
Page: Page 17
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
7.
Page: Page 17
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
8.
Page: Page 17
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
9. A developer wants to write a query to compile data originating from an HTML form so it can be exported in CSV format. However, the source data extension may contain line breaks within the Comments field, which makes it difficult to read and sort the resulting CSV. Which SQL functions could be used to change each line break to a single space?
Page: Page 18
Option A: REPLACE and CHAR
Option B: FORMAT and SPACE
Option C: LTRIM and RTRJM
Option D: REPLICATE and NCHAR
Answer(s): 1
Explanation: Not available
SEO Keywords: SEO keywords not available
10. New subscribers at Northern Trail Outfitters (NTO) are added to a data extension. NTO would like to send these subscribers a welcome series with Journey Builder. What would allow the data extension to be selected for journey entry'
Page: Page 18
Option A: At least one Campaign must be associated to the data extension.
Option B: The Triggered Send Template must be used to create the data extension.
Option C: The data extension must be configured for sending.
Option D: The data extension must contain a field of the EmailAddress data type.
Answer(s): 3
Explanation: Not available
SEO Keywords: SEO keywords not available
11. A developer receives Error Code 5 when performing a SOAP API call. The error states: "Cannot Perform 'Post' on objects of type 'SentEvent'". What could be the issue?
Page: Page 18
Option A: SOAP does not support POST; use REST
Option B: The authentication token has expired.
Option C: It may be a temporary network issue.
Option D: 'SentEvent' is not able to be updated using SOAP.
Answer(s): 4
Explanation: Not available
SEO Keywords: SEO keywords not available
12. A developer uses an API to send data to a Marketing Cloud data extension once every five minutes using the REST API. They notice data does not always write to the data extension, leading to data loss. Which three best practices are recommended to avoid this issue? Choose 3 answers
Page: Page 18
Option A: In case of 'Not Authorized' errors, request a new Access Token and attempt the call again. /Marketing-Cloud-Developer.html
Option B: In case of Server errors, request a new Access Token before each request.
Option C: In case of Server errors, ensure the Server is available and attempt the call again.
Option D: Use Username and Password authentication instead of oAuth client ID and client secret.
Answer(s): 1,4,5
Explanation: Not available
SEO Keywords: SEO keywords not available
13. A developer receives a request for tracking data for alt sends associated with a specific JoblD. The developer needs to see Sends, Opens, Clicks, and Bounces. Which two activities could the developer use? Choose 2 answers
Page: Page 19
Option A: Tracking Extract Activity
Option B: Server-Side JavaScript Activity
Option C: Campaign Data Extract
Option D: SQL Query Activity
Answer(s): 1,4
Explanation: Not available
SEO Keywords: SEO keywords not available
14. A developer wants to build an email that dynamically populates the physical address of a company's locations using the variable ©address. The deployment goes to millions of subscribers and the developer wants the fastest possible performance. Which AMPscript solution should be recommended?
Page: Page 19
Option A: %%[ SET @address = field(Lookcup("Building_Locations"/ "Address", "Id",@Id), "Address") ]%%
Option B: %% [ SET @address - field(Row(LookupRows("Building_Locations", "Address","Id"), 1),"Address") ]%%
Option C: %%; SET @address = LookupRows(Building_Locations", "Address", "Id") ]%%
Option D: %: SET @address = Lookup(''Building_locations'', Address'', ''id''@id) ] %%
Answer(s): 1
Explanation: Not available
SEO Keywords: SEO keywords not available
15. A developer is configuring a File Drop Automation and wants to use a Filename Pattern to allow for timestamps on the file. The file name will always start with the month and day (e.g. MAY15) the file is dropped onto the SFTP site. Which two configurations should be used for the automation to successfully start? Choose 2 answers
Page: Page 19
Option A: Ends With operator /Marketing-Cloud-Developer.html
Option B: %%MMMMdd%%
Option C: %%Month%%%%Day%°/o
Option D: Begins With operator
Answer(s): 3,4
Explanation: Not available
SEO Keywords: SEO keywords not available
16. Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers. Using AMPScript's API functions they will send a confirmation email when an email is texted into their short code. Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers
Page: Page 19
Option A: Subscribers
Option B: TriggeredSendDefinition
Option C: Attribute
Option D: Contact
Answer(s): 2,4
Explanation: Not available
SEO Keywords: SEO keywords not available
17. A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code. Which syntax should the developer use?
Page: Page 20
Option A: < !- This is a comment
Option B: // This is a comment
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
18.
Page: Page 20
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
19.
Page: Page 20
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
20.
Page: Page 20
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
21. A developer is using the legacy endpoint www.exacttargetapis.com and has been asked to switch to Tenant Specific Endpoints (TSEs). What is a benefit of switching to TSEs?
Page: Page 21
Option A: A longer lasting OAuth token
Option B: API calls will no longer fail
Option C: Gain access to TSE-specific REST routes
Option D: Improved API performance /Marketing-Cloud-Developer.html
Answer(s): 4
Explanation: Not available
SEO Keywords: SEO keywords not available
22. A data extension contains two fields which are being populated by a query activity. A third field has recently been added to the data extension. Which SELECT statement is optimal for returning all of the columns in the data extension?
Page: Page 21
Option A: SELECT field*
Option B: SELECT *, field1, field2, field3
Option C: SELECT*
Option D: SELECT 22SE, field2, field3
Answer(s): 4
Explanation: Not available
SEO Keywords: SEO keywords not available
23. Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.
Page: Page 21
Option A: Populations are used to create large subgroups Contacts.
Option B: Populations need to be added to an Attribute Group.
Option C: No more than three Populations should be created.
Option D: Populations should be used for segmentation
Answer(s): 1,3
Explanation: Not available
SEO Keywords: SEO keywords not available
24. Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.
Page: Page 21
Option A: A Contact is subscribed to any channel.
Option B: Each Contact is also a Subscriber.
Option C: Each Subscriber is also a Contact.
Option D: A Contact is subscribed to a specific channel.
Answer(s): 1,3
Explanation: Not available
SEO Keywords: SEO keywords not available
25. Landing pages can use which SSJS library? 1. Core LibraryZ. Platform Library 3. SSJS Library
Page: Page 22
Option A: Onlyl1 and 3 /Marketing-Cloud-Developer.html
Option B: Only1 ard2
Option C: Only 2 and 3
Option D: All 1,2 and 3
Answer(s): 2
Explanation: Not available
SEO Keywords: SEO keywords not available
26. Northern Trail Outfitters (NTO) wants to prevent competitors from receiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience. Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?
Page: Page 22
Option A: Auto-Suppression list
Option B: RaiseError AMPscript function
Option C: Exclusion Script
Option D: Try/Catch SSJS functions
Answer(s): 3
Explanation: Not available
SEO Keywords: SEO keywords not available
27. Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing channels. Which two actions should the developer take to ensure the contacts relate across channels in Marketing Cloud when working with the data model? Choose 2 answers
Page: Page 22
Option A: store the numeric unique identifier value as a Text data type In data extensions.
Option B: Link the numeric field value to the Contact ID in Attribute Groups in Contact Builder.
Option C: Use a unique identifier spec fie to each channel and automatically connect then-..
Option D: Create Attribute Groups linking the unique identifier to the Contact for each channel.
Answer(s): 1,2
Explanation: Not available
SEO Keywords: SEO keywords not available
28. A developer is experiencing timeouts when testing a SQL Query Activity in Automation Studio. How should the developer optimize the query?
Page: Page 22
Option A: Configure a longer timeout period within Administration in Automation Studio.
Option B: Use intermediate tables to break queries into smaller parts. /Marketing-Cloud-Developer.html
Option C: Ensure all SQL Query Activities are in the same step in the automation.
Option D: Limit joins to the INNER JOIN within all SQL Query Activities.
Answer(s): 2
Explanation: Not available
SEO Keywords: SEO keywords not available
29. Customer data has been imported into a staging data extension and needs to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not. Which SQL keywords and functions could be used to write the query'' Choose 2 answers
Page: Page 23
Option A: CASE, ISDATE, CONVERT
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
30.
Page: Page 23
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
Post a Comment