SALESFORCE CERTIFICATIONS Certified Marketing Cloud Email SpecialistEssentials for Marketing Cloud Email Marketers Exam - Practice Questions - Post 42
1. A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?
Page: Page 31
Option A: Use Query Activities
Option B: Use Drag and Drop Segmentation to create data filters
Option C: Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
Option D: Use Drag and Drop Segmentation to create data filters, and the use Filter activities
Answer(s): 3,4
Explanation: Not available
SEO Keywords: SEO keywords not available
2. Which of the following segmentation tools can be used for both lists and data extensions?
Page: Page 31
Option A: Data Filters
Option B: Query Activities
Option C: Groups
Option D: Measures
Answer(s): 1
Explanation: Not available
SEO Keywords: SEO keywords not available
3. Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers. Which three strategies will help improve NTO's email deliverability? Choose 3 answers
Page: Page 31
Option A: Authenticate email sending to distinguish it from spammers.
Option B: Purge old or Inactive email addresses.
Option C: Ensure the spam complaint rate is between 1% and 3%.
Option D: Purchase lists from companies that guarantee users have opted In.
Answer(s): 1,2,5
Explanation: Not available
SEO Keywords: SEO keywords not available
4. What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?
Page: Page 31
Option A: 5 business days
Option B: 30 calendar days
Option C: 10 business days
Option D: 24 hours
Answer(s): 3
Explanation: Not available
SEO Keywords: SEO keywords not available
Post a Comment