SALESFORCE CERTIFICATIONS Certified Marketing Cloud Email SpecialistEssentials for Marketing Cloud Email Marketers Exam - Practice Questions - Post 40
1. Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold. Which feature should the marketing team use to achieve this?
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Option A: Send Flow
Option B: Send Email Activity
Option C: Send Throttling
Option D: Triggered Send
Answer(s): 4
Explanation: Not available
SEO Keywords: SEO keywords not available
2. The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
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Option A: Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
Option B: Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
Option C: Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
Option D: Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
Answer(s): 3
Explanation: Not available
SEO Keywords: SEO keywords not available
3. The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?
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Option A: Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation
Option B: Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
Option C: Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
Option D: Add the Pref1-Tech Data Filter to an Automation
Answer(s): 1
Explanation: Not available
SEO Keywords: SEO keywords not available
4. What are three tactics for subscriber growth? (Select 3)
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Option A: General Email Sign-up
Option B: Online Newsletter
Option C: Sign up requests specific to various sections of a website
Option D: Email capture via Facebook
Answer(s): 1,3,4
Explanation: Not available
SEO Keywords: SEO keywords not available
5. A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?
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Option A: Spam Check
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
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SEO Keywords: SEO keywords not available
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SEO Keywords: SEO keywords not available
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Explanation: Not available
SEO Keywords: SEO keywords not available
9. Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending. What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
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Option A: Sender Profile
Option B: Send Classification
Option C: Delivery Profile
Option D: Send Definition
Answer(s): 3
Explanation: Not available
SEO Keywords: SEO keywords not available
10. A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?
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Option A: Individually share each asset with the other business unit in Content Builder.
Option B: Move the content into the Shared Content folder in Content Builder.
Option C: Create and share a new folder for the assets in Content Builder.
Option D: Switch to Classic Content to move the assets into the Shared Content folder.
Answer(s): 2
Explanation: Not available
SEO Keywords: SEO keywords not available
11. Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc. What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? Choose 2 answers
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Option A: Add background colors that match branding.
Option B: Style alt text for when images do not display automatically.
Option C: Use custom corporate font to match NTO brand.
Option D: Make the email completely image based.
Answer(s): 2,4
Explanation: Not available
SEO Keywords: SEO keywords not available
12. What are the 4 ways to gain subscribers? (Choose 4)
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Option A: Make a list of your most common touchpoint
Option B: Test a few different opt in techniques.
Option C: Use A/B Testing
Option D: Get Social
Answer(s): 1,2,4,5
Explanation: Not available
SEO Keywords: SEO keywords not available
13. What is required on an email message by the United States CAN-SPAM Act? (Choose 2)
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Option A: Any Mailing Address
Option B: Physical Mailing Address
Option C: A way to Unsubscribe
Option D: A link to the sender's website
Answer(s): 2,3
Explanation: Not available
SEO Keywords: SEO keywords not available
14. A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis. Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers
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Option A: Emails can be formatted for desktop and mobile without extra coding.
Option B: One template can only be used for one email, maintaining brand standards.
Option C: HTML developers are needed to build templates, but not emails.
Option D: Templates provide the ability to create email messages using content blocks.
Answer(s): 1,4
Explanation: Not available
SEO Keywords: SEO keywords not available
15. Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?
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Option A: Engagement Split
Option B: Filter Activity
Option C: Decision Split
Option D: Random Split
Answer(s): 1
Explanation: Not available
SEO Keywords: SEO keywords not available
16. Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)
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Option A: Offer email opt-in when customers create an account
Option B: Use incentives such as a discount or free shipping to encourage opt-in
Option C: Capture email addresses through the use of browser cookies
Option D: Send emails to a purchased list with a request to opt-in
Answer(s): 1,2
Explanation: Not available
SEO Keywords: SEO keywords not available
17. Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?
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Option A: The subscriber is automatically redirected to the subscription center to unsubscribe from publications
Option B: The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
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SEO Keywords: SEO keywords not available
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SEO Keywords: SEO keywords not available
21. Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?
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Option A: Subscriber Key
Option B: Subscriber Attributes
Option C: Primary Key
Option D: System Preferences
Answer(s): 1
Explanation: Not available
SEO Keywords: SEO keywords not available
22. Which action will the Validate tool complete when initiated?
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Option A: Ensure subscribers have not unsubscribed or are undeliverable
Option B: Confirm that each content area specified in the dynamic content rules exists
Option C: Identify phrases like "click here" or "Free!" that could be marked as spam
Option D: Ensure subscribers status at the time of send is Subscribed or Bounced
Answer(s): 2
Explanation: Not available
SEO Keywords: SEO keywords not available
23. What is a true statement about Subscriber Key? (Choose 3)
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Option A: Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
Option B: Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
Option C: Subscriber Key and Primary Key are interchangeable terms
Option D: Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
Answer(s): 1,2,4
Explanation: Not available
SEO Keywords: SEO keywords not available
24. Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?
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Option A: Shared Emails
Option B: Shared Portfolio Items
Option C: Shared Data Extensions
Option D: Shared Publication Lists
Answer(s): 4
Explanation: Not available
SEO Keywords: SEO keywords not available
25. A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)
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Option A: Provide and opt-in checkbox on the mobile app registration form
Option B: Promote content on social channels that requests an email address
Option C: Search Facebook fans' profiles for mail addresses
Option D: Send unsolicited requests on Twitter to sign up for email
Answer(s): 1,2
Explanation: Not available
SEO Keywords: SEO keywords not available
26. A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?
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Option A: Audience Builder
Option B: Drag and Drop Segmentation
Option C: Query Activity
Option D: Guided Send
Answer(s): 2
Explanation: Not available
SEO Keywords: SEO keywords not available
27. To make a data extension sendable what must it contain. (Select Two)
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Option A: Email Address
Option B: Primary Key
Option C: Subscriber Key
Option D: Link ToolTip
Answer(s): 1,3
Explanation: Not available
SEO Keywords: SEO keywords not available
28. What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)
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Option A: Subject line recognition.
Option B: Email sign up on website
Option C: During inbound sales call
Option D: In-store loyalty programs.
Answer(s): 2,3,4
Explanation: Not available
SEO Keywords: SEO keywords not available
29. A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience. Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers
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Option A: Tell customers why they want to receive NTO emails.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
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Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
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