SALESFORCE CERTIFICATIONS Certified Marketing Cloud Email SpecialistEssentials for Marketing Cloud Email Marketers Exam - Practice Questions - Post 41
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3. When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?
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Option A: Lists
Option B: Data Extension
Option C: Data Views
Option D: Import Activity
Answer(s): 1
Explanation: Not available
SEO Keywords: SEO keywords not available
4. A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?
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Option A: A User initiated Email
Option B: A Simple Send Email
Option C: A recurring Send Schedule via Guided Send
Option D: A Transactional Send Classification
Answer(s): 3
Explanation: Not available
SEO Keywords: SEO keywords not available
5. In order to import into an data extension using "add" or "update" command what must it contain?
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Option A: Primary Key
Option B: Email address
Option C: Subscriber Key
Option D: Subscriber Last name
Answer(s): 1
Explanation: Not available
SEO Keywords: SEO keywords not available
6. When using a mobile-optimized template, what causes the mobile layout to display?
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Option A: The specific device that is used to view the email
Option B: The screen size of the device that is used to view the email
Option C: A subscriber attribute that dictates a mobile layout preference
Option D: The email client detection tracking pixel
Answer(s): 4
Explanation: Not available
SEO Keywords: SEO keywords not available
7. Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends. What tool is an option for this scenario?
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Option A: Contact Builder
Option B: Automation Studio
Option C: Send Flow
Option D: Content Builder
Answer(s): 2
Explanation: Not available
SEO Keywords: SEO keywords not available
8. EXAM Question on templates where there are no technical resources to build responsive web techniques: Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)
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Option A: Standard Template with Content boxes
Option B: Mobile Design Template with Content Boxes
Option C: Mobile Design template
Option D: HTML Paste
Answer(s): 1,5
Explanation: Not available
SEO Keywords: SEO keywords not available
9. Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)
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Option A: SQL Query activity
Option B: Data Extract activity
Option C: Filter activity
Option D: Segment activity
Answer(s): 1,3
Explanation: Not available
SEO Keywords: SEO keywords not available
10. A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks. Which two A/B test options should be used? Choose 2 answers
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Option A: The test administrator selects the desired audience test segment sizes.
Option B: The test administrator manually selects the version to send to the remainder.
Option C: The system automatically sends the winning version to the remainder audience.
Option D: The test administrator chooses which subscribers to place in each audience.
Answer(s): 1,3
Explanation: Not available
SEO Keywords: SEO keywords not available
11. As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension. What activity is designed to address this scenario?
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15. Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers
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Option A: Include Hero_CTA1 In the filename for each Hero Image.
Option B: Add "Hero_CTAn to the Tracking Alias field for each link.
Option C: Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
Option D: Include "Hero_CTA" in the Link Tooltip field for each link.
Answer(s): 1,2
Explanation: Not available
SEO Keywords: SEO keywords not available
16. A marketing associate at Northern Trail Outfitters must create an email campaign for the company's new winter offerings. Which method could the associate use to create the email message? (Choose 2)
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Option A: Email Send Wizard
Option B: User-initiated email message
Option C: Email templates
Option D: HTML Paste
Answer(s): 3,4
Explanation: Not available
SEO Keywords: SEO keywords not available
17. Use the Data Extension Model when (Select 4)
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Option A: You send global messages
Option B: You implement triggered sends
Option C: You prefer a flexible subscription model
Option D: You use the XML API
Answer(s): 1,2,3,5
Explanation: Not available
SEO Keywords: SEO keywords not available
18. Which of the following is not a valid data type of list model?
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Option A: Numeric
Option B: Text
Option C: Decimal
Option D: Date
Answer(s): 3
Explanation: Not available
SEO Keywords: SEO keywords not available
19. A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. What tool will produce this audience?
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Option A: SQL Query Activity
Option B: Audience Builder
Option C: Filters
Option D: Send Flow
Answer(s): 3
Explanation: Not available
SEO Keywords: SEO keywords not available
20. A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?
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Option A: Limit the email text to 250 words
Option B: Personalize the email content
Option C: Segment the audience for the email
Option D: Use an infographic email template
Answer(s): 2
Explanation: Not available
SEO Keywords: SEO keywords not available
21. How is Primary Key used?
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Option A: Primary Key is used when defining a Send Relationship
Option B: Primary Key is the unique value to identify a subscriber
Option C: Primary Key identifies a row or a field in a data extension as unique
Option D: Primary Key prevents data from being overwritten in a data extension
Answer(s): 4
Explanation: Not available
SEO Keywords: SEO keywords not available
22. An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?
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Option A: Preferences, Value, Operator, Lists
Option B: Lists, Value, Operator, Images
Option C: Customers, Value, Operator, Content
Option D: Attribute, Value, Operator, Content
Answer(s): 4
Explanation: Not available
SEO Keywords: SEO keywords not available
23. Why do consumers prefer email marketing? (Choose 3)
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Option A: Put the consumer in control
Option B: Consumers trust brands to respect their preferences.
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SEO Keywords: SEO keywords not available
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27. Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? Choose 2 answers
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Option A: Plan for content to be used cross-channel, eliminating duplicates.
Option B: Create folders for each type of uploaded content.
Option C: Import all content up front, rather than piece by piece.
Option D: Optimize the way content is stored with a naming convention.
Answer(s): 1,4
Explanation: Not available
SEO Keywords: SEO keywords not available
28. When sending to data extensions what is the default publication list?
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Option A: All Subscriber List
Option B: Group List
Option C: Publication List
Option D: All of the above
Answer(s): 1
Explanation: Not available
SEO Keywords: SEO keywords not available
29. If you don't have the option for offline tactics what could you consider? (Select 3)
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Option A: Require email to create an account on website
Option B: Registration with incentive on website
Option C: Drive online loyalty program registration requiring email address
Option D: Promote content via social media that does not requires email registration to access
Answer(s): 1,2,3
Explanation: Not available
SEO Keywords: SEO keywords not available
30. Which data model should be used to create a Group?
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Option A: Active Audiences
Option B: Data Filters
Option C: Lists
Option D: Data Extensions
Answer(s): 3
Explanation: Not available
SEO Keywords: SEO keywords not available
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