Google ADWORDS-FUNDAMENTALS Exam Dumps - Practice Questions - Post 43
1. Tom is the SEO Manager for his company and he wants to create a Google AdWords video ad. His supervisor, Harriett, wants to know where ads will actually be displayed. Where will video ads be displayed?
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Option A: Video ads will appear in the Google sponsored listings results.
Option B: Video ads will appear in the Google Content Network.
Option C: Video ads will appear in the Google search results.
Option D: Video ads will appear on YouTube.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
2. Tom has created a new ad for his campaign but he's not seeing his ad show up in the Google results. Tom would like to invoke the Ads Diagnostic Tool to determine why his ad isn't showing in results. Where can Tom access the Ads Diagnostic Tool?
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Option A: Reporting tab within Tom's Google AdWords account
Option B: Opportunities tab within Tom's Google AdWords account
Option C: Home tab within Tom's Google AdWords account
Option D: Campaigns tab within Tom's Google AdWords account
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
3. Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?
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Option A: Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.
Option B: Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.
Option C: Brad will need to create a separate campaign for each language.
Option D: Brad will need to create a separate campaign for each language and target the best location for the ad.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
4. Jane is working with her manager to create an ad campaign for her organization. For this ad Jane's manager wants to use the CPM bid method. What is the least amount that Jane can enter for the maximum CPM bid in Google AdWords?
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Option A: 11 cents
Option B: 1 cent
Option C: 10 cents
Option D: 25 cents
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
5. What is the device platform targeting?
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Option A: It allows Google AdWords participants to choose the browser that the ad is displayed in.
Option B: It allows Google AdWords participants to choose the operating system that the ad is displayed in.
Option C: It allows Google AdWords participants to choose the desktop and laptop users versus iPhones and other mobile devices to display ads to.
Option D: It allows Google AdWords participants to choose the locale where the ad is displayed.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
6. You are creating a new campaign in Google AdWords and you need to pick the languages and location you want to target. How many different languages can you target as part of this process?
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Option A: Forty
Option B: One
Option C: Ten
Option D: Two
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
7. If you wanted to set unique bids for each of your ads and restrict the sites in the Content Network where your Google AdWords ads appear you'd choose with one of the following targeting feature?
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Option A: Direct placements
Option B: Automatic placements
Option C: Managed placements
Option D: Excluded placements
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
8. You are managing a Google AdWords campaign for your company and you want to review every search query that triggered your ad. Your goal is to determine what search queries were irrelevant but yet triggered your ad. Based on the results you'll create negative keywords to keep these search queries from triggering your ad in the future. What Google AdWords optimization tool can you use?
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Option A: Placement tool
Option B: Search Query Performance tool
Option C: Account statistics
Option D: Website Optimizer
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
9. You are working with Ben, a client that has a carpentry business, to help him create a Google AdWords campaign. Ben is concerned with how Google determines where a person is originating from and how that may affect his business. Google uses, you explain, several approaches to determine where a person's search originates from. Which one of the following is not a valid method that Google uses to determine where a search originates from?
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Option A: The Google domain being used
Option B: The language the user has set as their preference in Google
Option C: The area code of the mobile device being used
Option D: The IP address of the user
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
10. John wants to create a new Google AdWords ad for his company. John would like for users that land on his Web URL to receive a pop-up window explaining the discount of the day. Is this a problem for Google AdWords users?
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Option A: Yes, it is a violation of the link policies.
Option B: No, pop-ups are fine, but pop-unders are not allowed.
Option C: Yes, it is a violation of the content policies for Google AdWords.
Option D: No, pop-ups are fine as long as the pop-up window is related to the Google AdWords purchased.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
11. You are an AdWords consultant and a client has asked that you create an AdWords campaign for them. The client wants you to create an ad that implies the ad is for their competitor. Why is this inappropriate according to Google?
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Option A: AdWords sponsored links must clearly and accurately represent your site.
Option B: AdWords has no policy against this activity.
Option C: AdWords sponsored links cannot imply ads are for competition.
Option D: AdWords sponsored links can't misrepresent or confuse readers.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
12. What two tools does Google offer users to improve your Website performance?
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Option A: Google Web Analyzer and Web Analyzer
Option B: Google Analyzer and Website Optimizer
Option C: Google Analytics and Website Optimizer
Option D: Google Analytics and Website Analytics
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
13. You are managing a Google AdWords campaign for client that has a business selling greeting cards online. The customer has asked you to provide a report for them that will show statistics on how specific types of ad variations are performing. Which report should you generate for your client?
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Option A: Hourly report
Option B: Placement performance report
Option C: Search terms report
Option D: Ad text report
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
14. Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service. Which one of the following targeting options would be the best for Carl?
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Option A: Carl should target either France or display his ad in English - he cannot do both.
Option B: Carl should target the country of France and target the language of English.
Option C: Carl should target the country of France and display his ad in English.
Option D: Carl should target France, write the ad in French, and allow Google to translate the ad.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
15. Jan creates a Google AdWords ad for her company. She wants to avoid showing her ad when users search for free, cheap, or crack. How can she do this with a keyword match type?
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Option A: Jan will need to create an exact match for the phrases she will allow her ad to be displayed with.
Option B: Jan will need to create a negative match for the searched phrase that includes free, cheap, or crack.
Option C: Jan will need to a broad match, but add the negative qualifier for each keyword she doesn't want her ad associated with.
Option D: Jan can only do this if she creates an exact match, in quotes, for every approved keyword.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
16. When you create a new Google AdWords ad how can you also ensure that the ad will be included in the entire Google Network?
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Option A: You must opt-in to the network through your Google AdWords account management.
Option B: You must first apply to Google to opt-in to the Google Network. Google will review your application ad then may approve your participation.
Option C: By default, ads are included in the entire Google Network.
Option D: You must opt-in to the network through your campaign settings.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
17. You are managing your Google AdWords account and you need to review your account. In particular you'd like to examine how you can increase your traffic or sales volume. Which tabs in the Google AdWords account will help you determine changes to increase traffic to your site?
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Option A: Opportunities
Option B: Billing
Option C: Reporting
Option D: Campaign
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
18. You have opened the Ad groups tab in your Google AdWords account. What symbol is used to represent the ads that have been paused in Ad groups?
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Option A: Grey circles
Option B: Red X
Option C: Grey bars
Option D: Black stop button
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
19. You need to change the budget for an ad campaign. What steps will you take to edit the budget for an existing ad campaign?
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Option A: In the advertisement table, click on the advertisement you'd like to edit, enter the new budget, and click Save.
Option B: In the campaign table, click on the advertisement you'd like to edit, enter the new budget, and click Save.
Option C: In the campaign table, click on the budget you'd like to edit, enter the new budget, and click Save.
Option D: In the advertisement table, click on the campaign you'd like to edit, enter the new budget, and click Save.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
20. You are the consultant for a wedding management business. You are helping the business manage the Google AdWords. Several employees of the wedding management business will need to login into the My Client Center to see and create reports and make some changes to the ad campaigns. As a general rule what level of access should you provide for your client?
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Option A: Your client owns the campaigns so they should be set as account owner in the My Client Center.
Option B: The client should only have the minimum level of rights to accomplish what they need to.
Option C: The client should have standard access rights.
Option D: The client should have administrative rights.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
21. What color format should you use when creating image ads?
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Option A: RGB
Option B: Web-enabled colors only
Option C: Pantone
Option D: CYMK
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
22. A Google AdWords client wants to improve their quality score for their ad campaigns. He would like to review the relevance of his keywords, the quality of his ad's landing page, and the overall performance of his landing page. As a Google AdWords expert, where would you recommend this person review this criterion for their Google AdWords?
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Option A: The Google AdWords client can review all of the information through the Keyword Analysis field accessible through the campaign's keyword tab.
Option B: The Google AdWords client can review this information on the home page of the ad campaign.
Option C: The Google AdWords client can review all of the information through the Keyword Analysis field accessible through the ad group's keyword tab.
Option D: The Google AdWords client can review the keyword relevance through the quality score detail, the other information is external to Google and will need to be reviewed on his site.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
23. Your client would like you to create an advertisement that uses an animated image with Google AdWords. Is this possible?
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Option A: No, Google AdWords can use images, but not animated images as part of its program.
Option B: Yes, Google AdWords now uses images and animated images, but only for participants of select content sites.
Option C: No, Google AdWords does not use images as part of its program.
Option D: Yes, Google AdWords now uses images and animated images as part of its program for search sites.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
24. Gary wants to create an image ad for his Google AdWords account. In particular Gary wants to create the standard square ad. When Gary creates his image what size should the image be?
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Option A: 200 x 200
Option B: 250 x 250
Option C: It doesn't matter, Google AdWords will resize the image for Gary to fit the ad.
Option D: Google AdWords doesn't use square ads, just banner ads at 468 x 60.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
25. Lila is a Google AdWords consultant for a company that sells candy online. Lila has created ads for this client but the clickthrough rate has not been good. Lila reads that tightly themed ad groups are one of the best suggestions to improve an ad's clickthrough rate. Which one of the following statements is the best example of a tightly themed ad group?
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Option A: Lila should create one ad group for each type of candy her client sells.
Option B: Lila should include call-to-action requests such as "Order Fresh Candy" for the ad.
Option C: Lila should target the geographical area where the candy store exists.
Option D: Lila should improve the candy store's Website design.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
26. You are reviewing the Google AdWords formula to determine your Ad Rank. Google says that increasing your maximum CPC can improve the position of your ad. You always pay the lowest amount possible for the highest position you can get given your Quality Score and CPC bid. Google divides what factor by your quality score to determine where your ad is ranked?
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Option A: The quality score average of all other bidders
Option B: The ad rank of the ad showing above you
Option C: The ad rank of the ad in the last position on the page
Option D: The ad rank of the ad showing beneath you
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
27. Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain that her ads rotate rather than show the same ads over and over. How can Anne ensure that her ads will rotate when they're displayed?
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Option A: Anne should choose the Swivel option in the Advance settings section of her campaign's Settings tab.
Option B: Anne should choose the Optimize option in the Advance settings section of her campaign's Settings tab.
Option C: Anne should choose the Optimize option in the Serving settings section of her campaign's Settings tab.
Option D: Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
28. Tom has created a Google AdWords for his travel business. He wants to attract visitors to his domain specific to .fr but Google AdWords has not approved his ad. Which one of the following is the likely reason why Tom's ad has not been approved?
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Option A: The destination URL is not the same country as Tom's origination.
Option B: The destination URL must be in French in this instance.
Option C: The destination URL must be the same as the display URL.
Option D: The destination URL must be in the same time zone as Tom's account.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
29. Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?
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Option A: Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
Option B: Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
Option C: Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
Option D: Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
30. Marty wants to lockout all of his competition for anyone that searches for the keyword "pencils". Can Marty lockout his competition for this keyword?
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Option A: Yes, if Marty purchases the Google AdWord Rights for the keyword pencils.
Option B: No, Google creates the quality score based on keywords and bids to determine the most relevant ad based on the relevancy and the bid.
Option C: No, Marty's competition could outbid him on the keyword pencil.
Option D: Yes, if Marty buys the Google rights to keyword pencils.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
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