Google ADWORDS-FUNDAMENTALS Exam Dumps - Practice Questions - Post 42
1. Henry is managing a Google AdWords campaign for his client that has a pet shop. The client is located in Bloomington, Indiana and wants to specifically target people within 40 miles on Bloomington. How can Henry best set these specifications for the Pet Shop?
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Option A: Henry can do this through the Custom tab of the Locations and Languages section of the ad campaign.
Option B: Henry can do this through the Custom tab of the Locations and Demographics section of the ad campaign.
Option C: Henry can do this through the Custom tab of the Locations, Languages, and Demographics section of the ad campaign.
Option D: Henry can do this through the Locale tab of the Locations section of the ad campaign.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
2. Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast beans. Which keyword wouldn't be a good choice to include in the ad group gourmet coffee beans?
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Option A: Gourmet coffee
Option B: French roast coffee beans
Option C: Gourmet coffee beans
Option D: Specialty coffee
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
3. When you create a new ad group in Google AdWords you have to name the ad group, create the ad, and then what other action?
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Option A: Define the timeframe the ad should run within.
Option B: Define the budget.
Option C: Define the campaign the ad group belongs to.
Option D: Define the keywords.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
4. Halli wants a way to manage her multiple Google AdWords accounts. She wants to perform searches across campaigns, make multiple changes, and send her proposed changes to her clients before actually posting the changes in Google AdWords. How can Halli best accomplish these goals?
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Option A: Halli can create proposed changes in the My Client Center for review by her clients before posting them.
Option B: Halli can download the ad statistics, keywords, and campaign events and perform the work offline in an Excel spreadsheet.
Option C: Halli can use the AdWords Editor application to edit offline and then later post her changes.
Option D: Halli can use the Google AdWords API to create her own application to accomplish her goals.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
5. Gary is curious about creating a Google AdWords campaign. Gary mainly wants to people to click on his ad and arrive at his site. Which type of bidding should Gary choose?
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Option A: Directive bidding
Option B: CPA bidding
Option C: CPM bidding
Option D: Automatic bidding
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
6. Gary works for an SEO company and he manages Google AdWords for multiple clients. Gary would like to manage all of his clients' Google AdWords activity in one central location. Can Gary do this in Google?
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Option A: Yes, Gary can use the My Client Center in AdWords to manage multiple accounts.
Option B: No, each account user must have a username and password.
Option C: Yes, Gary can use the Multiple Client HQ in AdWords to manage multiple clients.
Option D: No, Google discourages companies from allowing other entities manage their online presence.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
7. Don is an SEO consultant and he's working with a client that sells candies over the Internet. The client wants to sell milk chocolate, dark chocolate, and mint chocolate. You decide to create a keyword insertion code for any person that searches for these keywords the corresponding ad will appear. Your keywords are milk chocolate, dark chocolate, and mint chocolate. Which one of the following is the correct code you'll use to insert the corresponding keyword into the Google AdWords?
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Option A: {INST:chocolate}
Option B: [Keyword_INST:chocolate]
Option C: {Keyword:Chocolate}
Option D: (Keyword: milk chocolate, dark chocolate, mint chocolate)
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
8. Your customer wants you to create an image advertisement for their Google AdWords campaign. What is the maximum number of characters that can be used to name your ad and images?
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Option A: 1,024 characters
Option B: 95 characters
Option C: 50 characters
Option D: 35 characters
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
9. Holly is your client and she's selling watches through her online store. She asks if you can configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?
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Option A: Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
Option B: No, Google AdWords doesn't target language or locations.
Option C: No, Google AdWords doesn't allow customers to choose geographical locations for advertisement.
Option D: Yes, Google AdWords does allow customers to choose language and locations for a premium price.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
10. You have a client that has reviewed a recent performance report you've supplied. The client wants to make several changes to the Google AdWords campaign. When can the changes be implemented?
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Option A: Any time outside of three days of a new billing cycle
Option B: On any day other than the day a billing cycle ends or starts
Option C: Within seven days of a new billing cycle
Option D: Any time
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
11. It is possible that Google may allow more clicks in a day than your campaign's daily budget specifies. What percentage of more clicks does Google allow than your budget specifies?
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Option A: 5 percent
Option B: 10 percent
Option C: 40 percent
Option D: 20 percent
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
12. Bob is a consultant to Doug's business for his Google AdWords management. Bob is currently the owner of the AdWords account. Bob has decided that he no longer wants to utilize Doug's business and wants to terminate the contract. According to Google, who should own the Google AdWords account?
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Option A: The account should be closed and Doug needs to start over.
Option B: Google
Option C: Bob
Option D: Doug
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
13. You have created a budget for your Google AdWords of $10 per and you've subscribed to the 30- day billing period. On some days Google adjusts your daily budget to allow more clicks than the $10 amount and on other days it does not. What is the maximum you'll have to pay in this instance?
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Option A: It depends on how many conversions the adjustments have brought to your Website.
Option B: It depends on the total number of impressions your ads have had.
Option C: $300
Option D: $300, plus or minus ten percent
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
14. If you use Google AdWords's ad scheduling feature to change the bid amount for different times of the day or days of the week, what time zone will Google AdWords use as the basis for changing the ad bids?
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Option A: Pacific Standard Time zone
Option B: The time zone associated with your Google AdWords account
Option C: Eastern Time zone
Option D: The time zone of the region you are targeting
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
15. Jane is creating an ad as part of the Google AdWords program. Her manager is considered about the costs the ads may incur for the company and wants to know what's the least amount Jane can enter as the maximum cost per click value. What is the least amount that Jane can enter for the maximum CPC bid?
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Option A: 1 cent
Option B: 11 cents
Option C: 10 cents
Option D: 25 cents
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
16. You are consulting with a realtor that is selling condos in Tampa, Florida. The realtor wants to create an advertisement that will announce condos in a new development in downtown Tampa. Which one of the following landing page would be ideal for this scenario?
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Option A: A form for users to complete for more information about the condos
Option B: Details on the condos for sales
Option C: A page with a video of the realtor's experience in Tampa
Option D: The realtor's home page where a link to the information for the condos are located
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
17. Beth is reviewing her Google AdWords keyword status. For each keywords Beth can see one of six different status indicators for her keywords. What status message will Beth see for keyword bids that are below the first page bid estimate?
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Option A: Undervalued bid
Option B: Below first page bid
Option C: Low quality score
Option D: Low bid estimate
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
18. Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?
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Option A: Sally should use the downloadable AdWords editor for this feature.
Option B: Sally should use the Ad groups tab from the Active Campaigns tab of her account.
Option C: Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
Option D: Sally should use the Ad groups tab from the All online campaigns page of her account.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
19. You have a Website that sells training seminars for companies. You want the users to visit your site through your Google AdWords ad and sign-up for a newsletter. What tool would you use to track the success of your Google AdWords ad?
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Option A: Conversion tracking
Option B: Account snapshot
Option C: Google analytics
Option D: Campaign statistics
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
20. Amy is managing a Google AdWords campaign for her business. After three months of using Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?
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Option A: Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
Option B: Amy should increase her advertising budget.
Option C: Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
Option D: Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
21. Google owns several properties that appear in the Google Network. Which one of the following is NOT a Google property?
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Option A: Google.fr
Option B: Gmail
Option C: Facebook
Option D: Blogger
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
22. Jeff wants to create an advertisement in his Google AdWords account for mobile users. What is the primary requirement that Jeff must adhere to for Google AdWords and mobile phone users?
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Option A: Mobile ads must lead to a mobile Website.
Option B: Mobile ads must include a "call" link in the advertisement.
Option C: Mobile ads must be text only.
Option D: Mobile ads must be image only.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
23. Martha has launched a new business that sells used computer books online. She wants to use Google AdWords to help brand her company and introduce her company to new users. Which one of the following Google AdWords approaches would be best for Martha?
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Option A: Target the right region and language of her business.
Option B: Use keyword insertion to make her ad more relevant to a diverse audience.
Option C: Create keywords for unadvertised parts of her Website.
Option D: Use a cost-per-impression campaign.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
24. If you were to create a cost-per-acquisition campaign for your company, there are three general rules that Google AdWords requires. To use the Google AdWords Conversion Optimizer which one of the following rules does NOT apply?
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Option A: The campaign must have been receiving conversions at a similar rate for at least a few days.
Option B: The campaign must have received at least 15 conversions in the last 30 days.
Option C: The campaign must have a CPC bid of at least 3 percent of the sale of the item being tracked.
Option D: AdWords Conversion Tracking must be enabled.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
25. You are the Google AdWords Administrator for your company. You have created accountsyou’re your employees. One of your employees, Stephanie, reports that her language settings aren't correct for her and she'd like to change the setting. How can Stephanie do this?
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Option A: She cannot, only the original account creator can change the language setting.
Option B: She can do this through the My Account tab and then choosing Language settings.
Option C: She can do this through the Manage Accounts tab and then choosing Language settings.
Option D: She can do this through the Manage Accounts tab.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
26. Ben has created an advertisement for Google AdWords but his advertisement has been rejected due to Google's content policy. Which one of the following is an example of a Google AdWords advertisement that would like be rejected from Google AdWords?
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Option A: US-based cigar store
Option B: Donations for a hurricane relief fund
Option C: Test prep books and software
Option D: Used software sales
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
27. You would like to edit the languages you've elected to use with your Google AdWords campaign. How can you change the targeted languages in Google AdWords?
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Option A: Through the campaign's option to Edit Languages and Locales.
Option B: Through the campaign's choice to Edit Languages option.
Option C: Once you elect to use a particular language(s) you cannot change this option. You'll need to delete the ad and create a new one.
Option D: Through the campaign's choice to Edit Settings option.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
28. John is currently managing several Google AdWords for his company. He has recently hired an assistant that will also need to edit and manage some of the campaigns. How can John and this new assistant both work in Google AdWords?
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Option A: The new assistant will need to create a Google AdWords account and then merge the account with John's account in the role of AdWords Assistant.
Option B: John will need to share his login information with the new assistant.
Option C: John will need to create a new account for the assistant and migrate the campaigns the assistant is to manage to the new account.
Option D: John will need to create a new Google AdWords account for the assistant and assign the assistant the level of Standard.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
29. When you first login to Google AdWords there are six main tabs displayed. Which one of the following is NOT one of the six tabs you'll see in Google AdWords?
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Option A: Opportunities
Option B: My Account
Option C: My Clients
Option D: Campaigns
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
30. You are working with a new client and her Google AdWords program. The client is concerned that her competitor may see her ad and maliciously click her ad to drive up her costs for invalid clicks. What response is the best you could give to the client?
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Option A: No, Google uses methods to combat invalid clicks to protect the Google AdWords accounts.
Option B: Yes, this is a risk with Google AdWords, but we can track the clicks to determine what IP address has been clicking on the ad multiple times.
Option C: No, your competitor will not see your ads because Google won't reveal your ad to competitor's Websites.
Option D: Yes, this is a risk with Google AdWords.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
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