Google ADWORDS-FUNDAMENTALS Exam Dumps - Practice Questions - Post 44
1. You are a consultant and you're meeting with a potential client about signing up for Google AdWords. You tell the client how Google AdWords works, and the benefits of using a qualified third party for account management. You open your Google AdWords campaign management to show your potential client how you can track conversions for an email signup. What are the steps you'd take to show this client the Conversion Tracking feature?
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Option A: Click Conversion Tracking at the top of the Campaign Management tab and then click Create an Action.
Option B: Click Conversion Tracking at the top of the Campaign Management tab and then click Convert Actions to Tracks.
Option C: Click Conversion Tracking at the top of the Campaign Management tab and then click Create a Conversion.
Option D: Click Conversion Tracking at the top of the Campaign Management tab and then click Make a Conversion Tracking Item.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
2. You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other Web content. According to Google, how much time do users spend on Search sites such as Google.com?
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Option A: 15 percent
Option B: 10 percent
Option C: 5 percent
Option D: 20 percent
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
3. You need to quickly find information on your campaign statistics as you have a meeting you’re your supervisor in twenty minutes. Where can you find data on your clicks, impressions, clickthrough rates (CTR), and average costs-per-click?
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Option A: Campaign Management tab in Campaign Statistics
Option B: Google Analytics
Option C: Report Center
Option D: Account snapshot
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
4. Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?
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Option A: The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
Option B: The higher a keyword's Quality Score, the lower the price you pay for each.
Option C: The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
Option D: The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
5. Wendy is creating a new Google AdWords ad for her company. When Wendy creates this new ad she'll need to choose one of five match types for her keywords. Which one of the following is not one of the five match types Wendy can choose?
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Option A: Quoted match
Option B: Embedded match
Option C: Phrase match
Option D: Exact match
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
6. How often is a quality score generated for a Google AdWords client?
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Option A: Hourly
Option B: Each time a keyword matches a search query
Option C: Daily
Option D: Weekly
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
7. Chris is managing a Google AdWords campaign for his client. The client wants to specifically target women between the ages of 38 and 45. How can Google AdWords help Chris achieve this goal?
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Option A: Google AdWords can target demographics, such as age and sex, through the demographic bidding tool.
Option B: Google AdWords cannot target ages and sex.
Option C: Google AdWords can only loosely target demographics through the Demographics setting in the Google AdWords home page.
Option D: Google AdWords can only target certain demographics through the Google Network.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
8. Gina is working with Amy on a Google AdWords campaign they have created. Their manager Joe is concerned about the cost per click rate and how quickly the campaign's budget may be depleted. Amy tells Joe about the AdWords Discounter pricing. What is the AdWords Discounter?
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Option A: The AdWords Discounter is a feature built into AdWords that will charge you the lowest possible CPC while still maintaining your position for each keyword if you pay for the ads upfront.
Option B: The AdWords Discounter is a feature that automatically reduces the price advertisers pay for clicks if Google's data shows that a click from a Content Network page is less likely to result in a conversion.
Option C: The AdWords Discounter is a feature that will charge you less per click the more clicks a campaign receives.
Option D: The AdWords Discounter is a feature built into AdWords that will charge you the lowest possible CPC while still maintaining your position for each keyword.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
9. Martha is managing Google AdWords for her company. She wants her ads to be displayed as soon as possible every day and doesn't mind if all of her ads don't show across the day. What type of AdWords budget should Martha use?
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Option A: Standard delivery
Option B: Accelerated delivery
Option C: Daily
Option D: Accrued
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
10. Your customer wants you to create a Google AdWords report that will show them how many times the ads were shown and the actual cost-per-click rate. What type of report can you create for the client?
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Option A: Impression report
Option B: Conversion reporting
Option C: CTR report
Option D: Statistical report
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
11. Blynn is reviewing her Google AdWords account and notices that her ad has received a considerable amount of clicks. Upon further review, Blynn realizes that on some days the amount of clicks were considerably more than what her daily budget has allowed. What is the most likely reason why this is happening?
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Option A: Google will adjust the daily budget as needed based on the quality score of the ad.
Option B: Blynn is using cost-per-million (CPM) bidding, not cost per click bidding.
Option C: Blynn hasn't set, but hasn't approved, her daily budget for ads.
Option D: Google may deliver more clicks than what Blynn's budget called for to make up for other days within the same billing period in which the daily budget was not reached.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
12. Sam is working with Google AdWords for his customer. He's read about the account tree but he can't seem to find it when he signs into Google AdWords. How can Sam see the account tree?
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Option A: Click Google AdWords accounts, account tree.
Option B: The account tree only appears when you have two or more campaigns.
Option C: Click Google AdWords accounts, client, campaigns and then the account tree is displayed.
Option D: Click Google AdWords accounts, home, campaigns and then the account tree is displayed.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
13. Beth has created an ad for her business that sells postcards for bulk mailing. Beth has created the keyword phrases Bulk Mailing Postcards, bulk mailing postcards, and bulk mailing post-cards. Which one of the following statements best identifies the problems with Beth's keyword phrase?
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Option A: Beth doesn't need to capitalize the keywords or add hyphens to the keyword post-cards as Google AdWords sees these all as the same phrase.
Option B: There's nothing wrong with these phrases as it addresses three different types of searches.
Option C: Beth doesn't need to have all three phrases as keywords as the three phrases are all the same to Google AdWords.
Option D: Beth doesn't need to capitalize the keywords phrases as Google AdWords isn't case sensitive. The hyphen in post-cards however is a different keyword than postcards in the first keyword phrase.
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
14. Your client has asked you to create an advertisement that includes video of their product being used. Google AdWords does support rich media ads but they recommend that you target sites or categories that your audience will find interesting and relevant. What is the Google AdWords recommended number of minimum sites for rich media ad formats if you're using managed placements for your ads?
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Option A: 10
Option B: 1
Option C: 100
Option D: 1,000
Answer(s):
Explanation: Not available
SEO Keywords: SEO keywords not available
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